At the UBS Annual Media and Communications Conference in New York, EA Games CFO Eric Brown told Eurogamer.net that SWTOR looks to financial success by taking the long view. “Our assumptions for break-even and profitability are not seven digit subscribers,” said Brown. “We think we can run and operate a very successful and profitable MMO at different levels.”
Read the full article at Eurogamer.net here.
For a more light-hearted view on SWTOR developer trailers, check out Eurogamer’s parody, “If Trailers Told the Truth,” here.