BioWare’s Drs. Ray Muzyka and Greg Zeschuk participated in a keynote panel, “Game Changers: A Conversation on the Nature of Interactive Entertainment from some of the Medium’s Most Significant Creators” at this year’s DICE Summit. The Doctors were joined by Mike Morhaime from Blizzard, Mark Cerny from Cerny Games, and Bruce Shelley from Zynga.
Zeschuk acknowledged World of Warcraft’s dominating influence on the MMO industry. “It is a touchstone,” he said, as reported by GamesIndustry.biz. “It has established standards. It’s established how you play an MMO. Every MMO that comes out, I play and look at it. And if they break any of the WoW rules, in my book that’s pretty dumb.”