Feb 102011

BioWare’s Drs. Ray Muzyka and Greg Zeschuk participated in a keynote panel, “Game Changers: A Conversation on the Nature of Interactive Entertainment from some of the Medium’s Most Significant Creators” at this year’s DICE Summit. The Doctors were joined by Mike Morhaime from Blizzard, Mark Cerny from Cerny Games, and Bruce Shelley from Zynga.

Zeschuk acknowledged World of Warcraft’s dominating influence on the MMO industry. “It is a touchstone,” he said, as reported by GamesIndustry.biz. “It has established standards. It’s established how you play an MMO. Every MMO that comes out, I play and look at it. And if they break any of the WoW rules, in my book that’s pretty dumb.”

The panel discussed the changing game industry, the concept of a WoW-killer, teaching-moment mistakes.

The DICE Summit is a conference designed to bring together game designers, developers and business leaders to discuss the state of the industry. It is sponsored by the Academy of Interactive Arts and Sciences.

Read full article at GamesIndustry.biz here.
Read full article at Gamespot here.

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